That hand-holding portal was at one point worth a stunning $125bn. Today, it was sold for $4.83bn (£3.7bn) to US mobile network Verizon.

That is an exceptional measure of cash for an organization whose name has ended up shorthand for online business transgressing. Last quarter, Yahoo lost $440m. It might have made its name by helping us understand the web, however it’s for some time been clear that different organizations carry out that occupation obviously better, and profit doing it.